Boyan Karpachev

Developing digital content, managing websites, setting up banner campaigns, email programmes and digital advertising campaigns for WebGround portfolio of digital brands (Actualno.com, Expert.bg, Sportlive.bg and iWoman.bg) while ensuring consistency across its all brands and channels.

Working collaboratively with content, copywriting, creative, design and development teams to align activities and goals of all marketing collaterals including websites, banners, brochures, newsletters and html emails.

Analysing campaigns and adapting/improving campaigns based on results.

Building and developing partnerships with key titles, associations and key influencers.